Joe Fresh Sheer Tint Is My New Favourite Skin Makeup

And it only costs $12 at the grocery store.

Joe Fresh Sheer Tint

I swear that finding the right shade of foundation/BB cream/tinted moisturizer/etc. is harder than dating. (Although don't get me started; I could write a whole other blog on that topic for sure.) You would think that I, spoiled person who receives dozens of makeup deliveries every single week, would have a ridiculous array of these products at my fingertips, at the ready for my own personal use.


I do have tons of them—but there are maybe three that I can actually wear. The rest just don't match my skin tone so they end up in the beauty graveyard, i.e. the back of the drawer where unused products go to die. And then I think, if I have this much trouble with skin-matching stuff I get FREE, then how bad must it be for the average non-beauty editor?

So. There is a point to this blog post, and I'm getting to it now. After a particularly bad run of foundation- and CC cream-testing (which I'll share details on just as soon as the magazine article it was for comes out), I've recently re-confirmed the awesomeness that is this product. (So awesome that it gets its photo twice in one post.)

My new favourite skin makeup:

Joe Fresh Sheer Tint

Yes. It is Joe Fresh and it's called Sheer Tint and it costs $12 at Loblaws. AND I like it better than a kajillion fancier things I tried lately from Bobbi Brown, Clinique, Dior and Chanel. I'm not even kidding.

Reasons it is awesome:

It's the perfect shade for fair, neutral skin.

There will be a rant on this blog in the near future about the BS that is foundation-matching... for now, let me just say that I don't believe the "experts." I've been told that I'm cool-toned by some makeup artists, warm-toned by others... so now I basically do what I want. I don't want to look yellow nor do I want to look pink, so I go for skin makeup that's right up the middle, in the neutral category—which is unfortunately very hard to find.

I can't comment on how good Sheer Tint is for other skin tones, but I'm going to go out on a limb and predict success based on my experience alone. There are eight shades in total, which you can look up here. The one I'm using is Porcelain, which is the lightest.

It's surprisingly good coverage without being heavy.

Does that even make sense? Probably not, but 'tis true. Who else is frustrated by this insane run of BB-/CC-everything, where the coverage from most of them is a total joke? I mean, with some it's like why even bother? You might as well just use regular moisturizer because the so-called "tint" is doing shit.

(Sorry for the profanity but COME ON.)

That's why I'm glad Joe Fresh hasn't jumped on the bandwagon (yet) and has left this puppy alone as a regular old-fashioned tinted moisturizer. Ain't nothin' wrong with that. If they reformulate it as a BB or CC, I will die.

Here's what it looks like straight out of the tube.

Not sure how well you can tell this from a photo, but it's got a lot of pigment for a non-foundation. And by the way, I just took these photos in outdoor light—not colour-corrected at all.

Here's how nicely it sinks into your skin with a bit of half-ass blending:

It works amazingly well for covering redness and lightly concealing spots, without looking like you're wearing makeup (which is the WORST). I would show you the difference on my face but I'm not about to put my blotchy pre-makeup mug up on the Internet for all the world to see... so you're just gonna have to trust me on that one.

By the way, despite this advice from 2010, I've decided, since I stopped getting any sort of tan on my skin (real or fake), that I like my face best when my foundation matches my neck. I'm allowed to change my mind, right? I read an article by Amy Nadine confirming that this method has never steered her wrong. (Ugh, did I mention I met her back in January and I still need to post about that?! I'm the worst.) But back to Mr. Sheer Tint...

It's not greasy.

Another pet peeve—many of these new-fangled BB/CC thingies are so heavy on the skin-improving ingredients that they feel and look awfully oily. Honestly, I'd rather work on my skin issues at night and not walk around during the daytime as a greaseball. Happily, my Joe Fresh friend is oil-free and doesn't feel like I'm wearing anything.

Sabrina Rinaldi used it on me.

And she is awesome, so there. (Actually, I knew it was a keeper long before she did my makeup during this Crest makeover day, since the Sheer Tint isn't a new product. But knowing that Sabrina liked it was the icing on the cake. Sabrina GETS fair skin—I mean, the woman drove to Barrie just to get her hands on a certain fair skin-appropriate bronzer, for heaven's sake.)

It's $12! At the grocery store!

Does life get any better than that? I LOVE shopping at the grocery store. It's so relaxing. In fact, I was just at Loblaws this morning and almost bought a third Sheer Tint just for the hell of it, but then I decided to wait and instead came back and wrote this blog post.

The only bad part...

I feel compelled to warn you that the packaging blows. I appreciate the idea of the airless pump—it really is better than having to dip your fingers into a pot—but you just can't get any product out of it. Even brand new ones. I've resorted to having to take the cap off and smear it from there onto the back of my hand, where I then apply it using a foundation brush. Oh well, can't have everything...

Tell me:

Do you have similar problems finding the right match?

Have you tried the Joe Fresh Sheer Tint?

Got any other skin makeup and/or Joe Fresh recos? Please share!

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