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Maybelline's New Brow Mascara Will Bulk Up Your Brows Like Crazy

It's called Brow Drama, and that's no joke.

Maybelline Brow Mascara might just be the best brow product ever.

Finally! I can tell you guys about the brow mascara I've been in love with since June! 

Yes, JUNE. That's when Maybelline had their press preview for the new Brow Drama Brow Sculpting Mascara, which just hit stores within the last week or so. Basically, I've been dying all this time to talk about it, but didn't—because that would be annoying if I was all, "This is amazing! Get it!" and you couldn't.

But now you can, so allow me to spread the love. 

This is Maybelline's first brow mascara—not brow gel—and it's quite the multitasker. It's not only going to help set your brows in place so they hold their shape all day, but it's also VERY impressive in the bulk-building department, for those of us who like thick, bushy brows. 

You'll notice it has a ball brush, which until now we've only seen in mascaras for the lashes:

The unique ball brush of Maybelline's new brow mascara.

They call it a "detailing ball," and it does help the formula to latch onto every hair. I was extra-impressed with the lack of clumping, which can be a problem with other brow-building formulas (which I'll talk more about in a sec). 

This stuff also adds colour to your brows, and comes in three tints: Dark Brown, Soft Brown and Blonde

How To Apply Maybelline Brow Drama

Now, lemme show you the trick you MUST KNOW to get the best results. If I was at all technologically savvy, I'd make a GIF of this.

What you want to do is a "windshield wiper" technique. Start at the outer edge of the brow and brush across to the inner corner, so you're going against the hair growth. Once you reach the inner edge, now go back and brush towards the tail, shaping the brows into place. 

Think "windshield wipers" when you're applying Maybelline Brow Drama.

You can repeat again if necessary, and I like to pay extra attention to building up the inner "fans" (which can work better if you let the first layer set for 30 seconds or so). Then, just repeat the process on the other brow.

We watched Maybelline's brow expert Maribeth Madron do this on a model at the press event, and OMG—I swear there was an audible gasp when she finished. The effect was THAT dramatic; it basically doubled the size of her brows. The name Brow Drama is no joke!

Maybelline Brow Drama Before and After

Here's my side by side comparison:

Bare brows (left) and after using Maybelline Brow Drama (right).

The Skincare Edit Recommends

Makes a huge difference, right? And this is with NO pencil, NO powder, NO other brow product except Brow Drama in Blonde

Personally, I think the effect you get by using a brow mascara is way more natural than pencils and powders, which I've always found can look too obvious and harsh, with hard edges. (Sooooo many people on YouTube have that look, and I will never understand why.)

What this is doing is attaching itself to the hairs—not the skin underneath—and what could be more natural than that?

Here's the close-up:

Bare brows (top) and after using Maybelline Brow Drama (bottom).

I even find the colour this gives me looks way nicer than my natural, ashy mouse brows—it harmonizes better with my hair. 

If you want an even more dramatic look, you can always go for the next shade darker. But one caveat: the shade selection leans warm, so if you have true cool tones (Asian black hair, for example), these might not work for you. Hopefully they'll expand soon!

The other thing to know is this can give your brows a slightly crispy feel to the touch, if you do happen to run your fingers across your brows after the formula has set. No big deal, though, as it doesn't flake or anything.

Maybelline Brow Drama in Context

Now, you might be thinking—where does Brow Drama stand compared to all the other brow products I've raved about? 

  • Benefit Gimme Brow (reviewed here): I now only use it to build up the inner "fans," as it's still the most effective product for that. (It's a different formula to Brow Drama—it adheres tiny fibres to the hairs.) I don't use it on the rest of my brows, as I don't need the bulk there, and the clumping can be annoying.
  • Tarte Colored Clay Tinted Brow Gel (reviewed here): This is a daytime/weekend product for me, as I like how it feels super-soft and the effect is very natural. But if I'm going out, I probably want something darker and more dramatic.
  • Dior Diorshow Brow Styler: Still think it's the best pencil BY FAR, because it draws the tiniest hairs. I use it at the inner corners when I have extra time, or on the arches when I'm overdue for a brow appointment and need to fake a better shape.
  • Givenchy Mister Eyebrow: Still love this wax pencil. I tend to use it when my brows are growing out but not quite ready for a brow appointment; it's great at holding them in a brushed-up shape.

So that's my brow repertoire! I mix and match depending on the day, but I LOVE how Maybelline Brow Drama is totally a one-step product. Have you tried it yet? Go! Now!

Where To Buy

Find Maybelline Brow Drama Brow Sculpting Mascara at the following online retailers:

Have Your Say

Have you tried this brow mascara yet? Know of any similar products? What are your fave brow products?

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