If you're after a younger-looking complexion (and aren't we all?!), then skincare probably gets top priority in your beauty routine. Plus, if you've taken Better Skin in 7, you're paying attention to diet, lifestyle and hormonal balance.

But what if you're sabotaging all those efforts with the way you do your makeup?

The details of your makeup application can make a huge difference with how young (or old) or you look. 

Here are my favourite makeup tricks to look younger:

1. Brighten Your Inner Corners

Even if you wear no other makeup, I recommend that you always conceal the darkness at the inner corners of your eyes. Most people focus on the circles underneath, but this area is actually the most important and makes the biggest difference. It sounds so simple, but it will instantly brighten your entire face and make you look refreshed and well-rested. 

Of course, you'll want to cover the dark circles below also. I suggest drawing an upside-down triangle shape instead of a half-moon, to help push your cheeks forward. If you have significant discolouration, consider using a colour corrector underneath your concealer. I've got a full tutorial over here.

Products to try:

• NARS Radiant Creamy Concealer (pictured above) applies with a wand and has a creamy texture. It gives excellent coverage.
• RMS Beauty “Un” Cover-Up is my daily go-to concealer and the best natural option. Reviewed here.
• Clé de Peau Beauté Concealer is a cult favourite for a reason. It's a stick format that blends like a dream and looks completely natural.
• Urban Decay Naked Skin Color Correcting Fluid in Peach or Pink is the easiest-to-use colour correction product. 

Related:How to Apply Colour Correction Makeup

2. Choose Sheer Coverage

You need less foundation than you think! I'd try to avoid medium-to-full coverage formulas if at all possible—they might wipe out flaws, but almost always look too heavy on the skin, rob it of its natural radiance, and make your face appear flat and one-dimensional. Younger skin can sometimes get away with the full-coverage, matte look, but past a certain age (around 30), this type of makeup tends to settle into fine lines and create creases. 

Instead, I would go for as sheer of a foundation as you can get away with, in a luminous to dewy finish. It should be in a shade that matches your skin perfectly, of course—but know that sheerer formulas are generally more forgiving. Concentrate your application in the centre of your face, blending it out more sheerly at the edges, where you naturally need less coverage. 

Then, you can add opaque concealer only where you need it. I've been doing this for years, before it had the name "pinpoint concealing" (coined by Lisa Eldridge, I think?). Use a tiny brush—I like retractable lip brushes—to apply full-coverage concealer on any marks or blemishes. This way, you're not covering your entire face when you only have a few problem spots!

Products to try:

• bareMinerals bareSkin Pure Brightening Serum Foundation is a new discovery and what I'm wearing in these pics. It's the only silicone-free foundation I've found at Sephora. Review coming soon! 
• Sappho Organics Liquid Foundation is my favourite liquid foundation. It's an absolutely beautiful formula made with all-natural ingredients. Reviewed here.
• Make Up For Ever Full Cover Concealer is what I swear by for covering up any discolourations, pimples, etc. A tube will last you forever.
• Japonesque Retractable Lip Brush is what I use for pinpoint concealing. It's the best brush I've ever found for this purpose.

3. Use Powder Sparingly

When you overdo it with powder, it tends to make your skin look dry—and dry skin always draws attention to lines. So don’t be afraid of a little healthy shine. If you must use powder to mattify your oily areas, then go for a translucent pure silica formula. These are the most weightless and natural-looking on the skin, and can be re-applied without leaving cakey, visible build-up. (I'd avoid talc and mica for that reason!)

Also, forget dusting it all over with a big fluffy brush. I recommend using a domed eyeshadow brush or powder puff to apply it sparingly, to your T-zone only. Like the concealer, you only want to put it where you really need it.

Products to try:

• RMS Beauty “Un” Powder is a high-quality pure silica that you're meant to press on with the accompanying powder puff. I like the colourless one, but it's also available in various tints. Reviewed here. 
• Make Up For Ever HD Microfinish Powder is also a pure silica powder. Some say it's not as high quality as the RMS, but I can't really tell the difference.

Related:The Best Powder for Setting Your Makeup (and How to Use It)

4. Add a Peachy Flush

Blush is amazing for adding youthful colour back to dull, drab skin. But an unflattering blush shade or placement can age you fast. You can never go wrong with a peach for fair to medium skin tones, or coral for medium to dark skin tones. This colour family is universally flattering. Avoid anything too sparkly or shimmery, and always err on the side of subtle. A too-dark or too-bright blush can easily look clownish.

As for texture, cream blushes look the most natural on the skin, but can be a bit tricky to apply; I would definitely suggest buffing with a blush brush instead of your fingers. (Yes, you can totally use brushes with cream blush!) I'm more cautious with powders because of the visible texture issue, but they're usually easier to work with. The goal is to create a faint flush across the fleshy part of your cheeks—don’t go too low, or it could drag your face down. More blush tips here!

Products to try:

• Gabriel Blush in Apricot (pictured above) or Petal are the best powder blushes I've ever found. Makeup artist Katey Denno recommended this line—it's talc-free and the colours are surprisingly great.
• RMS Beauty Lip2Cheek in Smile or Curious are my favourite cream blushes with natural ingredients.
• Chanel Les Beiges Healthy Glow Sheer Colour Stick in No. 22 is the most gorgeous mainstream cream blush out there. Reviewed here.
• RMS Beauty Skin2Skin Blush Brush is by far the best blush brush for applying cream textures. It really helps create a "flushing from within" look.
• Stila #1 Blush Brush is my most loved brush for powder formulas.

Related:9 Blush Mistakes You're Probably Making

5. Strategically Highlight

Youthful skin has a natural luminosity, and the quickest way to fake it is by highlighting, a.k.a. strobing. This is one of the most important makeup tricks to have up your sleeve—it WILL deceive people into thinking you have a better (younger, healthier) complexion, just by the way the product picks up the light. 

I prefer cream formats and find they look more natural than powder highlighters. Use you fingers to dab it across the top of your cheekbones, down the bridge of your nose, at the inner corners of your eyes and above the Cupid’s bow. More application tips here.

Products to try: 

• RMS Beauty Living Luminizer is the original and best cream highlighter. The fact that it's natural is the icing on the cake!
• Tata Harper Highlighter (pictured above) is an alternative to RMS, with similar performance.
• RMS Beauty Magic Luminizer JUST launched! It's a new, warm-toned (more golden) alternative to the original. While not technically a highlighter, you could also use Master Mixer, if you want rose gold.

Related:Everything You Need to Know About Strobing

6. Build Up the Brows

We've seen this time and time again on the red carpet: soft, straight, feathery brows look younger than angular, pointy, exaggerated arches. A pro like my girl Mary can help coach you into your ideal shape. Look for someone who uses tweezers only—I never recommend waxing or threading. Remember, it's not so much about whether you have naturally thick or thin brows. It's the way they are shaped and filled that matters.

Not everyone needs to fill in their brows, by the way. Sometimes filling can look too aggressive if you already have a lot of hair, so you might only need a brow wax or mascara for hold. If you have gaps or want to create the illusion of fullness, a tinted wax or fine-tipped pencil are best. (I don't love the "blurred" effect you get from brow powders.) Unless you have very blonde brows, don’t match your hair colour—go a couple shades lighter. 

Also, I think everyone should own a tinted brow mascaras. They are ideal for defining and bulking up the individual hairs, especially if you use them in a back and worth "windshield wiper" motion. Don't forget the fans at the inner corners!

Products to try:

• Ecobrow Defining Wax is what I suggest instead of brow powder to fill in sparse areas. You can even use it to draw a bit outside the hairs, like Olivia Munn did here.
• Dior Diorshow Brow Styler is the most amazing fine-tipped pencil I've found for faking the look of individual brow hairs.
• Maybelline Brow Drama Sculpting Brow Mascara is the brow mascara I swear by the most for defining the brows and holding them in place. Reviewed here.
• Eyeko Tinted Brow Gel (pictured above) is my secondary brow mascara (I know that sounds a bit crazy!). It deposits more product, so I use it after the Maybelline to build up my fans at the inner corners.
• Givenchy Mister Eyebrow is a transparent wax pencil that is really effective at holding your brows up and in place.

Related:How to Get Feathery Brows

7. Focus on the Lashes

Instead of relying on dark eyeshadow or eye liner to define your eyes—which can look hard and harsh as you get older—I think lashes should be the focal point of your makeup look. A long, fluffy fringe opens up the eyes, looks great on everyone and requires zero skills to achieve. 

Give your lashes a good curl, and then apply several coats of a lengthening black mascara, taking care to coat each hair from root to tip. My technique is to literally press the brush into the roots, and then I clean up any excess with a Q-tip dipped in micellar water. If you tend to get racoon eyes, you may wish to only apply mascara to the top lashes only—or just switch to a tubular formula to avoid any chance of smudging.

For extra pop, try filling in the upper waterlines with a waterproof pencil. It's such a great little trick to make your lashes look even thicker!

Products to try:

• Dior Diorshow Lash-Extension Effect Volume Mascara will give you beautiful fluffy lashes—I've had great success with Dior in general for this. By "fluffy," I mean that it concentrates the product at the roots and then tapers off by the tips. Hard to explain, but there's a little tug as you pull the brush through the hairs.
• Charlotte Tilbury Full Fat Lashes 5 Star Mascara is a new fluffy mascara discovery. It gives a similar effect to the Dior.
• Make Up For Ever Aqua XL Eye Pencil Waterproof Eyeliner is my new favourite waterproof eyeliner. Such an extensive shade range and it really does not budge.
• Clinique Lash Power Mascara Long-Wearing Formula is perfect for the bottom lashes, as it's defining (not volumizing) and is a tubular formula.

8. Enhance Your Lip Colour

Dark, matte colours can make your lips look thinner (read: older), while nudes often wash people out. I’d go with soft berry shades—think “your lips, only better.” I think it looks the most modern when you use a fingertip to apply the colour, so the edges are soft. If you prefer a glossy finish, or need more hydration, consider a rosy tinted lip balm. 

As for lip liner, definitely use a clear one if you’re prone to bleeding. Overdrawing the lip line—just a little!—can help give the appearance of plumper, younger lips. I've got tips on that here.

Products to try: 

• RMS Beauty Lip2Cheek in Modest is the colour I've been reaching for the most lately (and what I'm wearing in these photos). It's such a unique fresh berry shade.
• L'Oréal Paris Infallible Pro Matte Gloss in Nude Allude is a lovely berry and I also love Bare Attraction for a subtler, warmer look. This is one of the best drugstore lip lines. Reviewed here.
• Dior Addict Lip Glow Color Reviver Balm in Coral is a tinted balm I've repurchased again and again. Super-moisturizing with the perfect amount of sheer colour and shine.
• Sephora Collection Beauty Amplifier Universal Lip Liner is a colourless, waterproof lip liner that not only prevents bleeding, but also the dreaded "ring around the lips" issue.
• Kevyn Aucoin The Flesh Tone Lip Pencil is one of my favourites for drawing outside the lip line.

Related:How to Make Your Lips Look Bigger With Lip Liner

9. Draw Faux Freckles

This is an advanced tip, and it may sound a little out there, but if you’ve got an extra five minutes... try drawing on a few faux freckles! I don't know why, but it just makes you look younger and cuter—and is another trick to give your skin a more natural look. Makeup artists do it all the time on celebrities, so they just appear to have perfect, foundation-free complexions.

You want to scatter them in a random pattern across your nose and cheeks, after you apply foundation. I use a tiny liner brush to dot on a waterproof cream colour, softening with a fingertip so it looks totally natural.

Products to try:

• Anastasia Beverly Hills Dipbrow Pomade is the product you want. (Trust me, I've tried a bunch of stuff in my freckle-making attempts!) I find Taupe is the best shade for my skin tone (don't get Blonde; it's too red). It has really good staying power, too!
• Real Techniques Silicone Eyeliner Brush (pictured above) is what I use to dot on the freckles, as it has a tiny, super-pointy tip.

Conclusion

As you get older, less is obviously more—but that doesn't mean a bare face, either. I'm reminded of one of my favourite beauty quotes, courtesy of Calvin Klein: "The best thing is to look natural, but it takes makeup to look natural."

It does indeed! The primary goal should be beautiful, luminous skin, which can take some finessing—I'd spend the majority of your makeup application minutes there. You don't want to just slap on a thick foundation that covers everything up. Take a cue from the best makeup artists, who take their time to carefully blend, buff and highlight, camouflaging only what needs to be covered.

Once the skin in place, you really don't need to work so hard at everything else. Full lashes, soft brows, flushed cheeks and just-bitten lips work on literally everyone, no matter what the occasion. 

But seriously, do try the freckle thing. It's a bit addictive!

Do you have any other tips for younger-looking makeup?
Have you tried any of these products or techniques?