How to Choose the Best Moisturizer: 8 Things You Need to Look For

Plus the top creams worth trying.
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Recently, we talked about dry skin—what causes it and what you can do about it, besides just piling on the moisturizer.

But let's say you're STILL struggling, and a cream is the only product that will do.

Here's a recent email from my inbox:

I have very dry skin, so in order to keep it feeling good, I need a heavy-duty moisturizer. But after using that, my skin acts like oily skin to start with, before drying out and caking by the end of the day. — Alice

This is a perfect example of what can happen when you use a poorly formulated moisturizer!

In this tutorial, you will learn:

  • How to read a moisturizer label
  • Which ingredients to avoid
  • Which ingredients to look for (and in what combination)
  • Whether active ingredients matter 

How to Read a Moisturizer Label

Ignore any claims on the front of the label—which can often be misleading—and head straight to the ingredients list instead.

It's the first FIVE ingredients you want to examine closely. 

Brands are required to list ingredients in order of highest to lowest concentration, and typically, the first five represent around 80 percent of the formula. 

I'm less concerned about what's listed after that—with the exception of fragrance, which I don't like to see in skincare at all (more on this in a second).

Related: How to Check Your Beauty and Skincare Ingredients

Next, you'll want to identify what the ingredients are, if you don't recognize them. The EWG Skin Deep DatabaseCosDNAPaula's Choice Ingredient Dictionary and Cosmetic Ingredients are all good reference sites.

But what, exactly, should you be looking for—and what should you avoid? Here are my tips for choosing a safe, effective cream.

How to Choose a Moisturizer

If you've determined that your skin does need a moisturizing cream, I suggest looking for products that meet the following criteria:

✓No Synthetic Fragrance

The Ordinary Natural Moisturizing Factors + HA is free of synthetic fragrance ingredients.

Fragrance is the NUMBER ONE most common cause of skin irritations and allergic reactions to personal care products. 

"Dermatologists do not like fragrance or perfumed products," says Dr. Sharyn Laughlin. "They are often complex chemicals with irritant or allergic effects."

And yet, most moisturizers contain fragrance! This study found that 83 percent of drugstore moisturizers contained fragrance or a fragrance-related allergen ("the most common allergen" in moisturizers). 

Look for the words fragrance, perfume or parfum on labels and avoid those products.

Also be wary of "fragrance-free," as this only means it doesn't have a noticeable odour. The product may still contain masking agents that are just as allergenic as fragrance chemicals! "No fragrance added" is a better bet.

As for essential oils, they're definitely safer than synthetic fragrances, and many people have no issues—as long as they're diluted. However, if you have sensitive skin, I'd avoid them. 

Product to try: The Ordinary Natural Moisturizing Factors + HA

Ingredients: Water, Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin.

✓Stable Oils

Jouviance Hydractiv Creme-Gel contains stable coconut oil.

Saturated and monounsaturated oils are the best types of oils to put in a moisturizer.

  • Saturated oils have a chemical composition that makes them extremely stable and resistant to attack by free radicals. This is why they have the longest shelf life and will not easily go rancid.
  • Monounsaturated oils are the second best choice, and fairly stable because they have just one double bond within their fatty acid chains. (The more double bonds, the less stable the oil.)
  • The worst choices are polyunsaturated oils, which include most seed oils. These contain multiple double bonds, which means they'll go rancid fast and cause oxidative damage to the skin, which is aging. Note: This happens even if the formula contains an antioxidant like vitamin E, since the half-life is MUCH shorter (only a matter of hours/days).

Look for ingredients such as squalane, coconut oil, caprylic/capric triglycerides, shea butter, cocoa butter, jojoba oil, marula oil and macadamia oil. 

I avoid any oils that are more than about 15 percent polyunsaturated, including rose hip, grape seed, sesame, sunflower, soybean and safflower oils—keeping in mind the first-five-ingredient rule (they're less of a concern lower down in an ingredients list). It's better if saturated or monounsaturated oils are also present in the formulation, as they'll have a stabilizing effect.

If you don't know whether an oil is saturated, monounsaturated or polyunsaturated, simply Google "[oil name] fatty acid profile" and you should be able to find it.

Product to try: Jouviance Hydractiv Creme-Gel

Ingredients: Aqua, Cocos Nucifera (Coconut) Oil, Caprylic/Capric Triglyceride, Sodium Acrylates Copolymer, Butylene Glycol, Glycerin, Acer Rubrum Bark Extract, Picea Mariana Bark Extract, Betula Alleghaniensis Bark Extract, Pinus Banksiana Bark Extract, Polyglutamic Acid, Melia Azadirachta Flower Extract, Corallina Officinalis Extract, Coccinia Indica Fruit Extract, Melia Azadirachta Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Ocimum Sanctum Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Lecithin, Tocopherol, Citric Acid, Caprylyl Glycol, 1,2-Hexanediol, Dehydroacetic Acid, Fragrance/Parfum (natural extracts mix).

✓Low or No Silicone

Éminence Bright Skin Overnight Correcting Cream is silicone-free.

Silicones are synthetic polymers that you'll find in the vast majority of moisturizers nowadays. 

Companies like them because a) they're cheap to use; b) they give products a velvety, spreadable texture; and c) they instantly smooth out the skin's surface. 

But guess what? They only give the ILLUSION of hydrated skin, by forming a film on top of it. As man-made occlusives, they don't actually deliver moisture—or anything else beneficial!

By trapping oil, dead skin and debris in the pores, silicones can also exacerbate acne, dehydrate your skin over time, and even slow down cell renewal.

Releated: 7 Reasons to Avoid Silicones on Your Skin

I suggest looking for products that are either silicone-free, or at least don't contain silicones in the first five to 10 ingredients.

Common names for silicones include dimethicone, trimethicone, cyclopentasiloxane and dimethiconol. A good rule of thumb is to look for any words that end in -cone, -siloxane or -conol.

Product to try: Éminence Bright Skin Overnight Correcting Cream

Ingredients: Organic Phytonutrient Blend™ [Aloe Juice*, Licorice Root Extract*, Lemon Peel Extract*, Lemongrass Extract*, Willow Bark Extract*, Bearberry Leaf Extract*, Peppermint Leaf Extract*, Rosemary Leaf Extract*, Sage Extract* And Vegetable Glycerin*], Castor Seed Oil, Carnauba Wax, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Shea Butter*, Jojoba Seed Oil*, Punarnava Root Extract, Mallow Extract, Peppermint Leaf Extract, Primula Veris Extract, Alchemilla Vulgaris Extract, Veronica Officinalis Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Vegetable Glycerin, Tara Tree Gum, Sodium Benzoate, Potassium Sorbate, Cetearyl Alcohol, Stearic Acid, Stone Crop*, Turmeric Root Extract, Licorice Root Extract*, Benzyl Alcohol, Dehydroacetic Acid, Vitamin E, African Potato Extract, Corn-Derived Methyl Glucose Sesquistearate, Xanthan Gum, Vegetable Squalane, Coenzyme Q10, Lime Extract, Salicylic Acid, Lactic Acid, Lemon Oil*, Chlorophyll, Vitamin C Ester, Soy Lecithin, Biocomplex2™ [Acai*, Lemon*, Barbados Cherry*, Indian Gooseberry*, Baobab*, Camu Camu*, Carrot*, Coconut Water*, Goji Berry*, Tapioca Starch (from Cassava Root)*, Alpha Lipoic Acid And Coenzyme Q10]. *Certified Organic Ingredient **Biodynamic® Ingredients From Controlled Demeter Production

✓No Petroleum Derivatives

Odacité Beautiful Day Moisturizer is free of petroleum derivatives.

Just like silicones, ingredients derived from petroleum create smooth textures and "work" by forming an occlusive barrier on the surface of the skin.

But again, they don't absorb or hydrate, due to their large molecule sizes. 

And they may not even protect that well against water loss. "Creams that combine mineral oil and paraffin can actually damage the skin barrier and increase water loss," says Dr. Ava Shamban

(I think she may be referring to the hydrocarbons in this study. There's also this study, which found that virgin coconut oil was superior to mineral oil at preventing water loss.)

Furthermore, petroleum derivatives may clog your pores, create dull, dehydrated skin, and interfere with cell turnover.

These are the names you want to avoid: mineral oil, paraffin oil, liquid paraffin, paraffinum liquidum, liquid petroleum, petroleum oil, petrolatum liquid and white oil. 

Emulsifying wax is sometimes derived from petroleum, so check with the manufacturer.

Product to try: Odacité Beautiful Day Moisturizer

Ingredients: Aloe Vera (Aloe barbadensis) (Organic), Coconut Oil (Organic), Lavender (Lavendula angustifolia) (Organic), Emulsifying Vegetable Wax, Vegetable Glycerin, Palm Stearic Acid, Calendula officinalis Extract (Organic), White Tea (Camellia sinensis) Extract (Organic), Jojoba (Simmondsia chinensis ) Oil (Organic), Olive oil (Olea europaea) (Organic), Tocopherol (Vitamin E), DMAE Bitartrate, MSM (Methylsulfonylmethane), Xanthan Gum (Polysaccharide), Black Willowbark (Salix nigra) Extract (Organic), Rosemary (Rosmarinus officinalis) extract (Organic), Neem (Azadirachta indica) oil

✓A Preservative

Dr Roebuck's FACE Anti-Aging Moisturizer contains the preservative sodium benzoate.

If a moisturizer contains water, then it NEEDS a preservative system.

Otherwise, it can become a breeding ground for bacteria and mould. Besides the yuck factor, that can diminish the product's effectiveness and trigger irritations and infections.

Related: Are Products in Jar Packaging Bad for Your Skin? What to Consider Before You Buy

So don't be swayed if you see the words "preservative-free" on a label, because that's not a good thing!

That said, you probably want to avoid certain types of preservatives, such as parabens and formaldehyde-releasers.

Better alternatives include:

  • Food-grade preservatives: Sodium benzoate, potassium sorbate 
  • Alcohols: Ethanol, grape alcohol, benzyl alcohol, witch hazel
  • Essential oils: Rosemary, neem, tea tree
  • Plant-based preservatives: Gluconolactone, ethylhexyglycerin, triiostearyl citrate
  • Non-toxic synthetics: Dehydroacetic acid

Product to try: Dr Roebuck's FACE Anti-Aging Moisturizer

Ingredients: Purified Water, Glycerin, Macadamia Oil, Glyceryl Stearate SE, Sodium Polyacrylate, Glyceryl Caprylate, Cetearyl Glucoside, Cetearyl Alcohol, Natural Vitamin E, Sodium Benzoate, Rosehip Oil, Lavender Oil.

✓No Chemical Sunscreen

Juice Beauty SPF 30 Oil-Free Moisturizer contains 20 percent zinc oxide.

Sunscreen is important to protect your skin from sun damage, and it's certainly convenient to use one that doubles as a moisturizer.

But most SPF moisturizers contain chemical sunscreen filters, which I strongly believe should be avoided. A few of the key reasons include:

  • Endocrine disruption: These researchers found effects on thyroid and reproductive hormones in multiple animal and cell studies.
  • Cellular damage and aging. Many studies (see herehere, here and here) have found that certain chemical sunscreens interact with UV light to cause DNA damage in human skin cells. Even worse, this study found that the sunscreen generated more free radicals (which are aging) than none at all!
  • Irritation: Chemical sunscreens such as oxybenzone and avobenzone are more likely to trigger contact dermatitis, rashes and irritation. 

Related: Physical vs. Chemical Sunscreen: How to Tell the Difference and Which Type to Choose

Rather than chemical filters, look for zinc oxide and titanium dioxide, which are safe mineral sunscreen ingredients.

For adequate UVA and UVB protection, the concentration does matter; ideally, I like to see at least 20 percent zinc oxide. This tutorial walks you through the exact calculations... or just head to my list of recommended face sunscreens.

Product to try: Juice Beauty SPF 30 Oil-Free Moisturizer

Active ingredient: Zinc Oxide 20%. Other ingredients: Organic juices of aloe barbadensis (aloe juice)*, pyrus malus (apple juice)*, vitis vinifera (white grape juice)*, capric caprylic triglycerides, sorbitan stearate, polyglycerol-10 laurate, magnesium sulfate, tocopherol (vitamin E), magnesium ascorbyl phosphate (vitamin C), hyaluronic acid (vegetable derived), punica granatum (pomegranate fruit juice), algae extract, cucumis sativus fruit extract (cucumber), panthenol (vitamin B5), citrus limonum (lemon bark), iron oxides, phenethyl alcohol, ethylhexylglycerin, Blend of citrus reticulata (mandarin orange); citrus aurantium (petitgrain). 

✓Oils and Humectants

Derma E Hydrating Night Cream combines macadamia oil with glycerin.

The best moisturizing creams combine stable oils with humectants.

"The foundation of a moisturizer is a combination of occlusive, humectant, and emollient ingredients," says Dr. Joshua Zeichner.

  • An occlusive is an ingredient that forms a surface barrier to prevent moisture loss—but doesn't actually deliver moisture to the skin. Besides silicones and petroleum derivatives (which I don't recommend), examples include thicker oils such as olive oil and shea butter. But any oil can become occlusive depending on the quantity used!
  • An emollient is an ingredient that softens and hydrates, filling in cracks and preventing moisture loss. Examples include jojoba oil and squalane.
  • A humectant is an ingredient that draws water from the environment onto the skin. Examples include glycerin, hyaluronic acid and sodium PCA. 

What you don't want is a moisturizer that ONLY contains humectants.

Using high amounts of humectants can keep the skin too "wet," which leads to a weakened barrier that is more slowly replaced.

Plus, in dry weather conditions, humectants' action is reversed. They pull moisture out of your skin, instead of the air—making dryness worse, not better!

So look for creams with a high oil content (ideally higher than the humectants). Alternatively, you can always add a thin layer of the oil you tolerate on top of your cream or serum.

Product to try: Derma E Hydrating Night Cream

Ingredients: Purified Water, Macadamia Ternifolia (Macadamia) Seed Oil, Glycerin (Vegetable Derived) , Caprylic/Capric Triglyceride (Plant Derived), Glyceryl Stearate SE, Cetyl Alcohol (Plant Derived) , Stearyl Alcohol (Plant Derived), Stearic Acid (Vegetable Derived), Glyceryl Stearate Citrate (Vegetable Derived), Sodium Hyaluronate (Hyaluronic Acid; Actimoist® Bio-1), Ascorbyl Palmitate (Vitamin C Ester), Tocopheryl Acetate (Vitamin E), Retinyl Palmitate (Vitamin A), Panthenol (Provitamin B5), Organic Camellia Sinensis (Green Tea) Leaf Extract*, Organic Aloe Barbadensis (Aloe Vera) Gel Extract*, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Allantoin, Dimethicone, Xanthan Gum, Ammonium Acryloyldimethyltaurate/VP Copolymer (Aristoflex®) , Titanium Dioxide, Caramel, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Natural Fragrance Oils.

✓Low or No Detergents (Emulsifiers)

LXMI Crème du Nil Pore-Refining Moisture Veil is relatively low in emulsifiers (octyldodecyl olivate).

This last one is the hardest thing to avoid, but if you're dealing with perpetually dry, irritated skin or acne, you may want to pay attention!

When you think of detergents in skincare, you probably think of cleansers, and specifically, sulfates—which strip away protective oils and can cause dryness and irritation.

But guess what? Emulsifiers belong to the same ingredient family, and can have a similar lipid-depleting action on the skin. 

"Contact allergy to emulsifiers is more frequent than reported," concludes this study, while this study reports that they can weaken the skin barrier.

With acne-prone skin, it's also a good idea to avoid or limit emulsifiers. Dermatology Times suggests: "Acnegenic substances are usually follicular irritants and may include emulsifiers."

Some of the names they go under include emulsifying wax, cetyl alcohol, stearyl alcohol, PEG-100 stearate, glyceryl stearate and and sorbitan oleate. 

Like I said, it's REALLY difficult to find products without emulsifiers, but you may find they're okay in lower quantities (i.e. not within the first five ingredients). Alternatively, you could try skipping cream altogether and layering an oil on top of a serum.

Product to try: LXMI Crème du Nil Pore-Refining Moisture Veil

Ingredients: Water (Aqua), Butyrospermum Parkii (Shea Nilotica) Butter, Glycerin, Squalane, Octyldodecyl Olivate, Caprylic/Capric Triglyceride, Candililla Jojoba/Rice Bran Polyglyceryl-3 Esters, Glyceryl Stearate, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Hibiscus Sabdariffa (Hibiscus) Hydrosol Water, Vanilla Planifolia (Vanilla) Hydrosol Water, Hibiscus Sabdariffa Flower Extract, Sodium Hyaluronate, Gluconolactone, Sodium Stearoyl Glutamate, Stearoyl Lactylate, Xanthan Gum, Sodium Benzoate, Fragrance* (*Natural)

Do Moisturizers Need Active Ingredients?

In my opinion, not really. I wouldn't get too hung up on actives needing to be in your cream. 

By "active," I'm referring to anti-aging ingredients such as retinol, vitamin C and peptides.

You're better off using those in a serum format, then applying your moisturizer on top. 

Why? Because serums offer a more stable environment than creams, at the correct pH level, meaning the ingredients will stay potent longer without degrading. 

Typically, serums also contain a higher percentage of actives, and penetrate more readily since they're not diluted by emollients.

Conclusion—and Why I Don't Really Recommend Moisturizing Creams!

Choose your moisturizing cream wisely (and only use one if you REALLY need it).

As you may have noticed, the "perfect" moisturizing cream probably doesn't exist, based on the challenges of formulating this type of product. So far, I haven't been able to find anything that ticks off ALL the boxes, but the products I've shared here are the best options available.

If you haven't already, I'd also encourage you to test out a humectant-oil combination, and see if that's enough for you. You may find you don't actually NEED a cream! 

"If you don't have dry skin, then why use moisturizer?" says Marie Lodén, who wrote Dry Skin and Moisturizers, and is the author of this study. "If you just wear it because you think you're worth it, or because it comes in a pretty pot, that's okay, but remember—it might not be benefiting your skin."

I couldn't agree more, due to the concerns about barrier function and slowed cellular renewal, along with the potential for irritation and clogged pores. Dr. Rachael Eckel even goes as far to say that moisturizers make the skin "lazy," causing dryness, large pores, acne, sensitivity and fine lines.

Rather than creams, I like to layer squalane on top of a serum such as Consonant HydrExtreme. If you need more moisture, an essence such as COSRX Advanced Snail 96 Mucin Power Essence is a great choice. There are also oil-based balms such as S.W. Basics Cream and LXMI Pure Nilotica Melt Nourishing Balm-to-Oil, which I'd also say are preferable to creams. If you do need a cream, these types of products are great to layer on TOP, to add barrier protection.

Whether you decide to try a cream or not, let me know how it goes with these tips!

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