I can still remember the first time I spotted Hailey Bieber (then Hailey Baldwin) on the red carpet.
It was in 2015—so, back when her modelling career was just getting started, and long before she'd achieved Instagram stardom. (Her following is currently at 23 million and counting!)
You know why Hailey stood out to me, even when I had no idea who she was?
It was her SKIN. Radiant, poreless, and like she'd never had a pimple in her life (she probably hasn't). Her complexion was—and still is—utterly flawless!
At 22 years old, a lot of this is just youth and good genes! Le sigh.
But Hailey also follows a dedicated skincare routine... so perhaps there's a glimmer of hope that the rest of us can get some of this glow! "You can never be too young to care about your skin," she told Elle.
A self-described "skincare product hoarder," Hailey relies on a mix of luxury serums, drugstore favourites and a customized blood cream (yes, you read that right) to keep her skin in tip-top shape.
She also makes time for platelet-rich plasma facials (also known as "Vampire" facials), and they involve blood, too!
Ready to see her complete skincare routine? Read on.
Hailey’s Morning Skincare Routine
"I should wash my face in the morning, but I usually don't."
Dr. Barbara Sturm Glow Drops: "I start with these Glow Drops by Dr. Barbara Sturm. I came across her stuff through a makeup artist during Paris Fashion Week. Essentially they make you glowy, but they also give you this really nice natural lift."
Dr. Barbara Sturm Calming Serum: "I love the calming serum, it's really good. I get really red because my skin gets really dry, especially when it's allergy season."
bareMinerals Skinlongevity Vital Power Infusion Serum: "And then I use the bareMinerals Skinlongevity serum when I fly."
Dr. Barbara Sturm Face Cream: "I use all of Barbara Sturm's products. Her masks, her Face Cream, her glow serum—they are amazing, and she is also the nicest human being."
4. Tinted Moisturizer with Sunscreen:
bareMinerals Complexion Rescue Tinted Hydrating Gel Cream in Tan 07: "It has SPF in it; it's super-light. I don't like to do anything heavy for every day because I have makeup being put on my face all the time. I have no problem showing my bare skin, and a lot of the time when I'm photographed, or when you see photos by paparazzi, I'm not wearing any makeup. But if I'm not completely bare faced, I like products that are good for my skin."
5. Powder Sunscreen:
Supergoop! Invincible Setting Powder SPF 45: "A little bit of SPF setting powder to protect your skin. It's very important."
6. Tinted Lip Balm:
Burt's Bees Natural Tinted Lip Balm: "Burt's Bees makes good tinted lip balms. They're super conditioning, and the shades aren't too intense."
Hailey’s Nighttime Skincare Routine
1. Makeup Removers:
Coconut oil: "I'm adamant about washing my face at night. There are some girls that I know who sleep with their freaking makeup on and their skin is clear. That is not a thing for me. I use coconut oil to take off my makeup. It cuts through the mascara and all the makeup."
Neutrogena Makeup Remover Cleansing Towelettes: "I'm all about the Neutrogena makeup wipes—they're always with me. I've been using them since I was like, 13."
Christie Kidd Clean Natural Facial Cleanser: "Then I use the Dr. Christie Kidd facial cleanser."
Dr. Barbara Sturm Hyaluronic Serum: "I use Dr. Barbara Sturm Hyaluronic Serum at night. I travel a lot, so I find my skin gets dry and loses its bounce. The hyaluronic serum helps with that."
Dr. Barbara Sturm MC1 Cream: "When I explain this to people, they think I sound insane. She took blood from my arm and put it into a machine that spins it and separates the plasma from your blood before putting it into a lotion for your skin. She takes my blood and stores it, so I'll do it once and then go back to restock every couple of months. It is fascinating to me, and it works."
5. Lip and Skin Balms:
Aquaphor Healing Ointment: "It's my go-to. I don't particularly use it on my skin as an everyday thing, but always on my eyebrows and lips. You can use it on your lashes too if you're careful. In a polar vortex, I'll put Aquaphor on my face at night. I get dry spots and something thick like that works for me."
Vaseline Lip Therapy: "I would die without lip balm. My two favourites are Aquaphor and Vaseline Original."
Hailey’s Skin Treatments
SK-II Facial Treatment Mask: "I'm big on really nice masks—good sheet masks. I like the ones by Shiseido and SK-II."
Shiseido Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask: "If I'm travelling, I really love Shiseido Benefiance masks for my eyes. I do it on the plane. I don't care if I look like a crazy person."
Dr. Barbara Sturm: "I don't do any extraction facials. I don't think those are very good for you, like I don't want somebody poking and prodding at my face all the time! If I'm gonna do them, I'm gonna let a dermatologist do it the way they know how to do it. I let Barbara Sturm do facials on my skin, only. I've enjoyed the results from her the most. I do the PRP facials or the glow facials because when you leave your skin is literally radiating, so dewy and beautiful."
HydraFacials: "My skin is really sensitive, so I'm not a huge fan of facials with extractions, which are too hard on my skin. I'm into treatments that are really soothing, like HydraFacials, which use water and suction to cleanse."
"I visit my dermatologist as often as possible."
Hailey’s Diet, Exercise and Lifestyle
"Obviously, good skin comes from within so what you're putting in your body really affects how your skin looks. I must say, I'm not the saint of healthy eating. I don't eat healthy all the time because I'm still 21 and I think I can get away with the less healthy stuff for now, but I do try to balance things out. A lot of vegetables and fish, not much meat, minimal dairy. I just feel better when I eat that way. If I go a couple of days eating cheeseburgers, my skin is not going to look great."
"Alcohol used to make me break out! I went through a phase in life when I was out all the time and drinking a lot but that really wasn't good for my skin. I'd then get a breakout and dry skin. I thought about my lifestyle and habit choices and said to myself, 'am I willing to compromise?' To be honest, I don't get [breakouts] often [anymore]."
Ouai Thinning Hair Supplement: "My hair takes forever to grow. I take all the vitamins possible, and it still grows only a quarter of an inch every six months. Jen Atkin makes the Ouai thinning hair supplements; I'm taking those."
Viviscal Extra Strength Hair Nutrient Tablets: "And I'm taking Viviscal. I'm really trying!"
Rumble boxing: "I generally like things that are upbeat because otherwise I get bored. I do Rumble boxing all the time. It's basically 45 minutes of intense boxing and cardio."
SLT (Strength Lengthen Tone): "And I enjoy SLT—it's really hard."
Hot Pilates: "I'm obsessed with hot Pilates, which I started maybe two years ago."
Hot 8 Yoga: "I also like hot yoga at Hot 8 when I'm in L.A."
"The biggest thing that makes a difference in my looks—and my energy level—is exercising consistently."
Dr. Jocelyne Miranda: "I'm big on the chiropractor. In L.A., I see Jocelyne Miranda. I've had many people work on me, and honestly she's the best I've ever used. I started seeing her because she worked in a doctor's office I was going to. I used to be a ballerina, so I've done everything as far as physical therapy goes."
Shop Hailey’s Skincare Routine
What do you think of Hailey's routine?
Have you tried anything she uses?