“I’ve always really gone for drugstore skincare," says Gigi Hadid, 25. "I mean, pregnancy I feel like is different, and I really wanted something clean for that. But before that, I really just wanted good products, and I don't always think that you have to pay a lot for that," explains the supermodel, Maybelline ambassador and new mom in a recent video for Vogue.
In the past, she famously swore by St. Ives Apricot Scrub ("I used it 'til pretty recently, actually"). And despite being one of the world's highest-paid models, she still uses a drugstore cleanser and toothpaste as spot treatment to this day.
In fact, Gigi's routine is so low-key, she even eschews professional facials in favour of doing her own extractions at home. "I hate facials, like I'm so scared of them," she told W Magazine. "I just don't want someone touching my face, I get claustrophobic."
She's definitely got the most low-maintenance celebrity skincare routine that we've looked at to date!
Of course, it obviously helps that she has naturally dry skin, with no trace of visible pores. And she rarely breaks out, except during fashion week.
So there's no guarantee that your skin will look anything like hers—but here's Gigi's regimen, plus how she gets her signature sun-kissed glow.
Gigi’s Morning Skincare Routine
Oliveda: "While I was pregnant, I really moved towards really clean products, natural, so I used a brand called Oliveda. It's just olive extract. They have everything from cleanser to moisturizer to oils."
Dr. Jart+ Ceramidin Cream: "Now I have moved into kind of my winter routine, which really for me is about a thicker moisturizer because my skin gets so dry. My skin's always dry. This is the moisturizer that I just started using. I'm really loving it."
3. Face Oil:
Odacité Mo + P Moringa-Petitgrain Serum Concentrate: "This is Odacité. This is the [serum for] very, very dry skin. This is a new bottle because I go through this quickly."
4. Lip and Skin Balm:
Lanolips 101 Ointment Multi-Balm Strawberry: "Another thing I like to do with my moisturizing and my skincare before I start makeup is to moisturize my lips. When you moisturize your lips in the beginning, then it can kind of sit on your lips through your routine, so that when you get to lipstick at the end, it's sat for a bit. This is called the 101 Ointment, but it's like for everything. I think all-purpose ointments are great. You can put it on your lips, then I dab it where my skin feels dry—sometimes on the tip of my nose. And also I find that right where my eyebrows are, where they start, gets really dry. I don't know why. But I like to sometimes dab it there because I just think that eyebrow product, like pencil and stuff, goes on better. So sometimes I do that."
Charlotte Tilbury Wonderglow Instant Soft Focus Beauty Flash: "I really like a base that doesn't look dry. So I like a little bit of a glow, but I obviously don't wanna look oily. So I'll kind of show you a mixture that I've come up with. I first start with this Charlotte Tilbury Wonderglow. I just use like a couple of drops. It's kind of the same technique that I use for my moisturizer."
Charlotte Tilbury Hollywood Flawless Filter: "This is her Flawless Filter. I love this wand."
Maybelline Fit Me Matte + Poreless Foundation: "So now I'm going to take the Maybelline Matte + Poreless Foundation.... So it takes like these more illuminating, thin formulas and it gives it a little bit of coverage in places that I want it. The way that I'm gonna do it is to apply foundation with your hands, because then you can really mix it into the moisturizer and your skin is still there. Also I always take it and blend it into my hairline."
Maybelline Instant Age Rewind Eraser Multi-Use Concealer: "So now I'm gonna go in with concealer. I like to let concealer sit for a little bit because I think that the formula becomes thicker. Tapping keeps it from getting thinner, and it keeps it from breaking up."
Maybelline Fit Me Matte + Poreless Powder: "This is Maybelline's Fit Me Powder, and I'm just gonna take a Fenty brush and just dab. I like a little bit of shine on my chin, and I like it a little bit like on this part [on my forehead]. So I don't wanna take away too much."
Maybelline City Bronzer Bronzer & Contour Powder: "We're gonna move on to bronzer now, or contouring. Start here [from the ear to the apple of your cheek, and then under your chin]. And then I'm gonna take the same powder—this is a makeup artist trick—with like a round, smaller brush. Blow [off the excess, and then contour the sides of your nose]. This is my favourite. Take a little and put it right on the bottom [of your nose] and kind of connect it, like a little arrow."
Stila Convertible Color: "Blush, Stila. I like to smile, and start on the apples of my cheeks and then kind of blend it out."
Maybelline Master Strobing Stick Illuminating Highlighter: "Master Strobe. I just pull it from there to there [across my cheekbones], look at that. Bam. And then I go, thin line right down the middle of my nose. And I put right some over my lip. And then I take kind of like the edge, like tilted a little bit [under my brows]."
Maybelline Master Chrome Metallic Highlighter: "And sometimes if I'm feeling extra poppin', not only will I do the cream, but I will take the powder Master Chrome [and go over it]."
13. Face Mist:
Epicuren Discovery Protein Mist Enzyme Toner: "Then, after I do all my makeup, if it starts feeling a little dry or flat, I will use this Epicuren Protein Mist Enzyme Toner to make my skin look fresher and break it up a little bit."
Gigi’s Nighttime Skincare Routine
1. Face Wipes:
Garnier SkinActive Micellar Makeup Removing Towelettes: "The Garnier micellar cleansing wipes are great for removing that first layer of makeup and come in really handy when I'm travelling."
Cetaphil Gentle Skin Cleanser: "Whenever I'm working a lot or I'm wearing a lot of makeup or I'm coming from a shoot, I use Cetaphil because I just feel like it really cleans my skin."
3. Spot Treatment:
Toothpaste: "A strange thing that I do, which my mom taught me, is I put toothpaste on spots at night, and it dries it out. I might get in trouble for saying that, but that's what I do. I don't use anything fancy when I get a pimple. And I never use the same toothpaste for long because I get bored. So I'll do peppermint and then one month I'll do cinnamon. I'm creative."
Gigi’s Skincare Treatments
"So during fashion week I think is when my skin gets the most irritated, because I wear makeup the most during fashion week. It's literally every day, all day, multiple makeup looks, multiple hands. They take the same makeup brush all the way down the line on 30 girls, so it touches a lot of faces. And I feel like that's when I start to get irritated and spots around my chin, around my nose. Obviously also stress, too, not sleeping probably enough. I do extractions myself. I've never really had a facialist. I don't know, I'd rather like do it to myself and learn how to do it gently."
Gigi’s Diet, Exercise and Lifestyle
"I usually eat breakfast or have coffee before I do anything. I live near The Smile, and I love their scrambled eggs, bacon and toast. I drink orange juice and coffee always. At home I love scrambled eggs and toast; it's just an easy go-to. My boyfriend, being British, got me into breakfast beans, so that's what I've been eating lately. My personal motto is, 'Eat clean to stay fit, have a burger to stay sane,' so if I'm in the mood I'll go to JG Melon in the West Village [for lunch]. There used to be an Emack & Bolio's on Houston Street, which is my favourite ice-cream place—I love the Grasshopper Pie—and I would walk past it on my way to the gym every day, but one day it was closed and I almost cried. Now I'll just Postmate pints of it to my apartment. If I'm going out, I like to go for dinner and drinks with friends. I love Bond Street for sushi."
Gotham Gym: "I only box. It's the only thing that keeps me sane. I can't just go to the gym and run. I'd rather die. I played volleyball and rode horses my entire life, so just like moving to a city and having to go the gym was just like so weird for me. And boxing was the first thing where I felt like I wanted to go the gym and get better at it and like improve. It's kind of like all the guys there are my big brothers, and yesterday, I just went and lay on the floor and talked to them while they were training everyone. My trainer, Rob Piela, is one of my best friends. If I get tired, I'll just hit him and lie on the floor and talk."
"I've learned very quickly to fall asleep wherever I can. I sleep in the car from event to event or show to show sometimes."
"I'm not a pro, I'm only in my coming on fourth month of new momhood, but I would just say that we should all try to focus on taking time for ourselves. I know that sometimes I'm not washing my face these days, I don't brush my hair for a few days. So I just wanna remind those of you watching that this is not how I look every day. Sometimes I go a week without touching makeup, or you know, just putting on deodorant is like, we're doing great. So just remind yourself that you're doing the best you can, you're doing amazing, and to just give yourself grace. And if you brushed your hair this week, I'm really proud of you."
Shop Gigi’s Skincare Routine
What do you think of Gigi's routine?
Have you tried anything she uses?