From Odacité to HoliFrog: 21 of the Best New Skincare Products Launching In October

HoliFrog Sunnyside C Glow Serum is a gel-textured vitamin C serum that helps to fade dark spots and brighten your skin overall. Rather than unstable L-ascorbic acid, it contains a 15% combo of two vitamin C derivatives. And that’s not all—it also has 3% tranexamic acid and 2% niacinamide in a base of aloe, fractionated coconut oil and jojoba oil.

Versed Out of Sight Dark Spot Gel is a twice-a-day spot treatment gel for post-acne marks and other lingering dark spots. It’s free of controversial ingredients like hydroquinone, and instead targets pigment with 5% niacinamide, 2% tranexamic acid, 1% kojic acid and 1% licorice extract. 

Augustinus Bader The Serum is the fast-absorbing serum version of the brand’s cult-favourite Cream. As such, it delivers amino acids, vitamins, synthesized molecules and polysaccharides in a concentrated form (which the price tag reflects... this stuff ain’t cheap!). But if you’re willing to splurge, the appeal is that it addresses all facets of skin health—from dehydration to signs of aging—in a single product.

Sobel Skin Rx 35% C Fusion Serum is a newly reformulated vitamin C serum that targets dark spots and dullness. With a high 35% concentration of vitamin C derivatives, it is potent yet stable, with a light, non-sticky texture. Unlike the original version, it is now silicone-free.

Acure Radically Rejuvenating Retinoid Night Complex is a gentle, next-gen retinoid serum for anti-aging. Although we’re not told the concentration, it contains HPR (a.k.a. granactive retinoid), which gives you all the benefits of retinol without the irritation. It also features hydrating aloe, glycerin, squalane and polyglutamic acid.

Éminence Marine Flower Peptide Concentrate is an all-natural anti-aging treatment with a cream-gel texture. It’s made with botanically derived peptides (from hydrolyzed rice protein), plus an algae extract that is said to be an alternative to retinoids.

Good Molecules Gentle Retinol Cream is an ultra-gentle retinol cream for beginners. With a concentration of 0.1% and no fragrance, it shouldn’t cause irritation—even if you’re sensitive. It’s boosted by bakuchiol, a natural retinol alternative, as well as soothing allantoin.

PCA Skin ExLinea Pro Peptide Serum promises to reduce expression lines and tighten your skin with multiple peptides. They include SNAP-8 and argireline, both of which help to relax the muscle contractions that lead to wrinkles. There’s also a marine extract for firming, and a blend of polysaccharides and amino acids to retain moisture.

Acure Brightening 2% Alpha Arbutin Serum works to boost radiance, improve dark spots and even out skin tone. The star ingredient is 2% alpha arbutin, a hydroquinone derivative that is both safer and more effective. It also delivers dewy moisture with aloe, hyaluronic acid and polyglutamic acid.

Odacité Green Smoothie Quenching Crème is a non-greasy natural moisturizer for normal to oily and sensitive skin. It combines plumping humectants (like cucumber and hyaluronic acid) with antioxidant-rich fruit juices and tropical kokum butter for a smooth finish. That makes it weightless, fast-absorbing and non-comedogenic.

W3ll People Fresh Dew Snow Mushroom Gel-Cream Moisturizer is a clean gel-cream moisturizer for all skin types. Developed by a dermatologist, it contains both hyaluronic acid and snow mushroom to bind moisture, along with niacinamide and ceramides to support the skin barrier.

Augustinus Bader The Eye Cream is an intensive eye cream that targets fine lines, wrinkles, dark circles and puffiness. Just like the Serum (and all the other products by this brand), it contains the signature amino acid and vitamin complex. It’s also spiked with niacinamide, panthenol and squalane for additional soothing and hydration.

W3ll People Revitalizing Dew Snow Mushroom Eye Gel-Cream is a lightweight, gel-based eye cream that targets fine lines and dehydration. Just like the matching Moisturizer, it has hyaluronic acid, snow mushroom and niacinamide. Plus, there’s a high concentration of aloe to soothe and calm the delicate eye area.

W3ll People Juice Cleanse Soothing Aloe Face Cleanser is a gentle, sulfate-free gel cleanser for all skin types. The non-stripping formula cleans with plant-based surfactants while aloe calms and replenishes moisture.

Farmacy Clearly Clean Makeup Meltaway Cleansing Balm is a sensitive skin-friendly version of the brand’s original Green Clean cleansing balm. It’s free of fragrance, essential oils, PEGs and dyes, but has the same ability to melt off stubborn dirt and makeup. There’s no oily residue, so you can either remove it with a cloth or just rinse with water.

W3ll People Plant Powderfoliant Renewing Charcoal Exfoliating Powder is a gentle powder exfoliator that you activate with water. Think of it as a cleaner alternative to Dermalogica’s Daily Microfoliant. It offers both manual and physical exfoliation, thanks to kaolin clay, charcoal powder, lactic acid and aloe.

INNBeauty Project Green Machine INNsta-Glo 7 Min Mask is an acid-based exfoliating mask that gets you glowing in just seven minutes. There are eight acids in here—glycolic, lactic, mandelic, pyruvic, tartaric, salicylic, azelaic and citric—to dissolve dead skin. You can also gently scrub it off, since it’s spiked with biodegradable plant beads. 

PCA SKIN Overnight Lip Mask is a leave-on nighttime treatment for dry, chapped lips. A mix of emollients, including squalane, shea butter and vitamin E, team up to soften, condition and repair your lips by morning.

Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation is a two-in-one mineral sunscreen and light-coverage foundation. It protects with 12.6% zinc oxide (so it’s best for low-sun days or layered over another SPF). Choose from 14 buildable shades, which promise not to oxidize or leave a white cast.

True Botanicals Body Love Boob Cream is a luxurious natural moisturizer formulated for the delicate breast and décolletage area. It gets its ultra-rich texture from a blend of plant oils and botanical extracts, which are whipped with fragrant essential oils for an aromatherapeutic experience.

Fenty Skin Hydra’Reset Intensive Recovery Hand Mask is an intensive overnight hand mask that moisturizes, softens and repairs dry hands while you sleep. It has a buttery texture—thanks to 40% glycerin, provitamin B5 and tropical oils and butters—but sinks in by morning, leaving skin supple and nourished.