Here's the promise:
"Coverage so undetectable, you can’t see the makeup or the imperfections—just a natural-looking, luminous, flawless complexion."
That had me at hello. Aren't you intrigued?
Also, the bottle is super-cute, and not as gimmicky as Too Faced's usual packaging:
Benefits, Ingredients and Texture
They say Born This Way Foundation gives coverage that is medium to full (but again, "undetectable"), and the formula itself is oil-free and paraben-free.
It's also spiked with coconut water, which seems to be the hot new makeup ingredient lately (Marc Jacobs also used it in the new Under(cover) Perfecting Coconut Face Primer, and it's in many Josie Maran products).
The benefit of the coconut water is hydration, basically. Also, there is hyaluronic acid (for even more moisture), and rose extract, which supposedly brightens.
That said, it's not anywhere close to being a natural product, and I wouldn't rely on it for any supposed skincare benefits. Here's the ingredients list:
Water, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain/Peut Contenir (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
The texture is a creamy liquid that packs a ton of pigment, and dispenses through this pump:
I really appreciate that it has no scent, because that alone has put me off so many designer foundations!
Shade Range and Swatches
Here's the current shade lineup:
There are 12 shades right now, but this fall, they're adding six more. Two of them will be even lighter than the lightest shade here (Porcelain). And four will be deeper than the darkest shade (Caramel).
UPDATE: There are now 24 shades in total—see full lineup below.
Too Faced was kind enough to send me the initial 12, and to be honest, I was pretty stumped when I opened up the boxes. Most of the colours looked pretty much the same in the bottles!
I was certain that my colour match was going to be around the third or fourth lightest shade. I have fair, neutral skin, but in foundation lines that have a huge colour range like this, I am rarely the very lightest shade. Plus, the light shades in this line looked really, really light!
But once I got swatching, I realized that you should never judge a foundation by what it looks like in the bottle.
Here's a look at each colour, in order of lightest to darkest—plus details on NEW shades recently added.
- Swan (NEW): For the fairest complexions with neutral undertones.
- Snow (NEW): For the fairest complexions with rosy undertones.
- Ivory: For the fairest complexions with golden undertones.
- Almond (NEW): For very fair complexions with golden undertones.
- Pearl (NEW): For very fair complexions with rosy undertones.
- Porcelain: For very fair complexions with neutral undertones.
- Vanilla: For fair complexions with neutral undertones.
- Nude: For very light complexions with rosy undertones.
- Warm Nude: For very light complexions with neutral undertones.
- Golden Beige (NEW): For light complexions with golden undertones.
- Light Beige: For light complexions with neutral undertones.
- Natural Beige: For light-to-medium complexions with neutral undertones.
- Warm Beige: For medium complexions with neutral undertones.
- Sand: For medium complexions with golden undertones.
- Golden: For medium complexions with rosy undertones.
- Warm Sand (NEW): For tan complexions with golden undertones.
- Honey: For tan complexions with neutral undertones.
- Caramel: For rich tan complexions with neutral undertones.
- Mocha (NEW): For rich tan complexions with rosy undertones.
- Maple (NEW): For deep complexions with neutral undertones.
- Chestnut (NEW): For deep complexions with golden undertones.
- Mahogany (NEW): For very deep complexions with golden undertones.
- Hazelnut (NEW): For the deepest complexions with rosy undertones.
- Cocoa (NEW): For the deepest complexions with neutral undertones.
For me, the closest match is actually the very lightest shade, Porcelain, which I never would have expected. The second one, Ivory, has a crazy amount of yellow. And after that, the colours are totally too dark on me. Weird!
Unfortunately, while Porcelain is a close match, it's not a perfect match. It's still too yellow, and I think perhaps even a little too dark as well. I could probably get away with wearing it for evenings, but in bright sunlight, it's a bit off.
This is the sheerest application I could manage, and you can see what I mean about the colour. Also, it's clinging a bit to the top of my skin.
There's just something about this formula that doesn't allow the pigment to fuse into your skin. Instead, it kinda sits on top, so despite the claims—it doesn't give that undetectable, natural look that I thought I'd be getting.
My other issue with this range is that you have to CHOOSE between pink undertones or gold ones, and even the pinks are quite yellowish. There's only one shade in the entire line that is described as a neutral (Natural Beige). I don't understand... wouldn't it make the most sense to offer true neutrals?
That said, I do like the way Born This Way feels. Within a few moments of applying, it becomes dry to the touch, non-greasy and weightless. So they are correct about the second-skin effect there.
As for the wear time, I start getting shiny on my forehead and chin within a couple of hours, so I think there's some ingredient in here that makes you oilier. I believe this foundation will be better for normal and normal-to-dry complexions. Mind you, I've been testing it in the heat of summer, so it might wear longer as we head into fall!
You should check out Born This Way if you're a fan of a perfected, fuller coverage look, and if you have skin on the drier side that has golden undertones.
If you prefer a more sheer, BB-ish finish, then I don't think you'll enjoy this. Looking like you #wokeuplikethis is the dream—but for me, this doesn't quite live up to that expectation.
Also, proceed with caution if you have a neutral or pink undertone to your skin. The entire range seems to lean yellow!
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