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What Is Serum? How It Can Help Your Skin and How to Choose the Best Formula for You

The most powerful product in your skincare routine.
What is serum

When it comes to skincare, we all know the basics: cleansing, moisturizing and protecting our skin from the sun. But to really get the most out of your routine, serum is the answer.

You've no doubt seen and already tried some of the countless serum formulations on offer. There are hydrating serums, brightening serums, anti-aging serums and calming serums, to name just a few types. Heck, there are even serums that promise to do all of the above. 

So are they actually worth it? And how do you choose (and use) the right one?

In this tutorial, you will learn what serums do (and why they're more effective than creams), the different types of serums, and how to incorporate them into your skincare routine.

What Is Serum?